Ville de Renens – Zones 30

Conception and coordination of the communication campaign to introduce 30 km/h speed limit zones in the city of Renens (graphics, poster, mailing, brochure, website, event), in collaboration with Cohérence communication.

The entire communication campaign of this project was declined by means of a single object: the biodegradable balloon. A fragile and funny object, symbol of slowness with the advantage of being well visible and holding someone’s attention. • Overview in pictures…